SMART goals
Defining financial objectives in a design brief.
Finance
Financial criteria applied to communication design practices.
Design thinking
Adding value to a business through design strategy.
Economic benefits
Adding value to an economy, benefiting the region
Profitability
The designing entity profits from the project.
Unpaid work
Avoiding design work without financial compensation.
SOP improvement
Continuous improvement in the designing entity’s organization.
Accountability and transparency
Adhering to international accounting standards.